Tim Kaine for Governor of Virginia

Photo: Atlanta Journal- Constitution

Case Study:  Tim Kaine

 

                                                           Mission: 

                                                           Elect Democratic Candidate in Solid Red State & Maximum Base Vote

 

                                                            Challenge:

                                                         

                                                           The 2005 Democratic Candidate and then Lt. Governor, Tim Kaine would                                                                    attempt to become governor in the rock-solid Republican State of Virginia                                                                  and prove Democratic Governor Mark Warner’s election win was not a fluke. 

 

                                                           The election was expected to be close even with Independent candidate                                                                    Russ Potts as a possible spoiler candidate. In 2004, President Bush won                                                                      Virginia by 8% and internal polling revealed Kaine with a 21-point name                                                                    identification deficit against Republican Candidate Jerry Kilgore. 

 

 

Strategy:

A decline in polling for President, George W. Bush and desire for continuity in Virginia for the management style, progressive policies, and leadership that Governor Warner provided

 

Connecting Kaine with the policies and popularity of centrist Gov. Warner, the evolving demographics statistically favorable for democratic candidates, and the strategic outreach to independent and Republican voters was the strategy for electing Tim Kaine.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Naturally, Tim Kaine would need strong support from Democratic voters comprising largely of African Americans voters and democrats titled as Federal Democrats or 165,000 households that included at least one voter who supported John Kerry in 2004 but failed to vote in 2001 for Gov. Warner.

 

Our firm focused on the Base/African American/ Federal Democrat target universes through not only an intense door-to –door, phone program, paid advertising, and direct mail campaign but also an innovative outreach program.

 

The outreach plan targeted Historically Black Colleges and Universities, African American churches, and African American barbershops and salons to combat issues of an area seen as transit and to counter outdated data of disconnected numbers and old addresses.


Results:

 

Kaine's win featured impressive showings in Democratic

strongholds such as Richmond and Norfolk

 

The turnout effort broke history as the largest for a

Democrat in state history, with a 5.7-percentage-point

margin—a margin larger than that of any other Democrat

elected governor in the past 20 years but just 0.6 higher

than Warner’s margin in 2001


 

Photo: Cobb County Democratic Women

Photo Credit: Assoicated Press

Photo Credit: Washington Post

Photo: Atlanta Journal- Constitution

Photo Credit: USA Today